Market and competitors analysis for a Software Agency
Case study: Move Closer
Industry:
IT, Software Company
Services:
Marketing analysis and consulting
Specialization:
Marketing strategy, B2B marketing
Software Agency?
Move Closer is a software development and consulting company focused on the eCommerce sector. It’s been operating since 2017 and has since served the most demanding corporate clients and rapidly growing organizations.
Challenge: scaling software development company
Being responsible for the growth of a software company, executives and founders want to make sure that they’re making the best decisions for the future of their business. The constant development of a technology company, as well as the need to better respond to customer needs and changes in the competitive IT market, force organizations to both develop high adaptability and think strategically, with a long-term vision.
A C-level executive approached Digitalkod when Move Closer was evaluating possible development directions for the software development company, planning activities around foreign expansion, and further scaling of the business in the Polish market. At the same time, Move Closer planned the initiatives related to rebranding, building a new website, and intensifying communication with the market.
The cooperation consisted of 3 stages:
Results: data-driven decisions regarding growth of the tech company
The cooperation with Digitalkod:
With the support of the external consulting company, Move Closer was able to improve the decision-making process and build strategic assumptions and actionable plans based on data. A combination of research, market analysis, and marketing consulting services helped to unlock the potential of an in-house marketing team.
The scope of the cooperation revolved around strategic areas, however, during the consultations stage and in the first weeks of execution, Software development company gained new leads from a marketing channel that had previously been ineffective.
Solution: marketing analysis and consulting services
I strongly recommend cooperation with Anna Kreiser in the strategic area for IT services companies. Each Founder, Owner, C-Level executive, and a Sales or Marketing leader will derive value from such cooperation. In the landscape of smaller software companies (up to 50 FTEs), strategic competence is often the missing element, and Digitalkod’s input can help here.
Nicolas Czajkowski
Co-founder & Digital consultant at Move closer